Initially, the social media was considered as a passing fad by some people, something as kids wasting their times and it doesn’t provide any business benefits. But as the time passes all these doubts were proved wrong, there are about 3 million internet users and about 2 million users are active on social media.
The social media platforms are now have become marketing giants, as they offer the valuable customer behavior and data and a free way to reach them. The studies say that the presence of social media has become crucial to grow or keep the brand image. The companies which provide the social media marketing in India has been in demand now.
These are the few points by which the businesses can benefit from social media:
The huge amount of customer data in real time can be generated through social media. There are about 500 million tweets, 95 million photos uploaded to Instagram, and 4.5 billion likes on Facebook every day, behind all these you can get whole information about your customers like who they are? What do they like? And how they feel about your brand. By engaging and listening to your customers on a daily basis through social media, you can collect relevant customer data and use that data as an information to make smart business decisions.
Build Brand Awareness and Loyalty:
If you have a presence on social media, it makes it easier for your customers to connect with you directly. By getting connected to your customers directly, you can increase the customer retention and brand loyalty. The top social media company in India suggests that the brands can also attract new customers through social media as their customers will share the brand page with their friends on the social media.
Analyze Your Competitors:
By monitoring your competitors on social media you can gain indispensable information about your competitors. This information will enable you to make the strategies to stay ahead of them. The top most digital marketing company do the competitor’s analysis to make their social media accounts efficient and post such content which will keep them ahead of the competition.
Reach your customers Easier and Faster:
Previously, the marketers had to face the challenge of guaranteeing to reach the customers in shortest possible time. But with the help of social media, now you can share the information or content like discounts, new offers, new stock and festival offer etc. easily through your social media accounts directly to your customers and with this, you can also attract new customers.
Improve Customer Experience:
If the customers find the need to connect with you regarding any problem, they will first search you on social media and expects you to be present there. About more than 67% of customers go to social media accounts of the companies for customer services. They expect real-time responses and faster replies on the social media, the companies which deliver the better customer service on social media wins the competition.
The social media provides a number of benefits to grow your business or brand image. You can learn about your customer’s behavior, get engage with your audience, and even extend your brand reach to the new potential customers. You will see more conversions before you even know it.